How to Win Long Term with Your Content Strategy

TJ Bonaventura, of StudioPod, invited Justin on to chat about some of the challenges faced by organizations when it comes to repurposing content and why playing the "long game" and investing in repurposing existing content is the key to winning over time.

They cover leveraging your existing content, building an engaged audience, and they challenge the notion that immediate results are the only measure of success.

LinkedIn: @justincsimon

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