243. Leading The Change in The Green Industry - Mark Sedgley

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Oct 29, 2025

Mark Sedgley, CEO of Granum and former head of LMN, Greenius, and SingleOps, shares his insights on leadership and industry growth. He discusses his transition from entrepreneur to CEO and the importance of equipping and empowering teams. Mark highlights the future of the green industry, emphasizing tech adoption and overcoming the fear of change. He also shares valuable change management practices for contractors and explains the reasoning behind the Granum rebranding.

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ANECDOTE

From Lawn Mower To SaaS CEO

Mark Sedgley started as a kid mowing lawns and later entered software by selling MemberClicks to scale operations.
He transitioned from founder/operator roles into multiple CEO positions through acquisitions and investor connections.

INSIGHT

Small Businesses Create Community Ripples

Sedgley is driven by creating ripples that let small businesses grow and provide opportunity across communities.
He views serving small businesses as a central economic and social mission worth prioritizing.

ADVICE

Evolve Your Role As The Company Grows

Shift roles as your business grows: entrepreneur to operator to leader to CEO and change how you deploy time and attention.
Delegate operational control and focus on enabling key people rather than doing everything yourself.

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LMN, Greenius and SingleOps are three of the biggest names in landscaping software. After rebranding to Granum, CEO Mark Sedgley is on the show to talk about the bright future of the green industry.

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What does it take to lead lasting change, not just inside your business, but across an entire industry?

Today’s guest is Mark Sedgley, CEO of LMN, Greenius, and SingleOps, three of the biggest names in landscaping software that are now coming together as one brand: Granum.

Mark’s story—from entrepreneur to CEO—offers a masterclass in leadership, accountability, and building companies that put people first.

In today’s episode, we talk about his vision for Granum, and what he sees as the future of the green industry.

Episode Highlights:

- Learn why Granum, the amalgamation of LMN, Greenius and SingleOps was created, straight from CEO Mark Sedgley.

- Understand Mark’s entrepreneurial journey and how you can benefit from the lessons he’s learned about leadership.

- Get insight into the bright future of the green industry and the trades more broadly from someone who is actively working to improve and professionalize the space.

Learn more about Granum: https://granum.com/

00:00-Intro

01:38-Mark's journey in the Green Industry

10:52-Being an entrepreneur vs. being a CEO

17:10-How to make the right decisions as a CEO

23:26-The future of the Green Industry

30:05-How to address change management in a rapidly changing industry

33:44-About the Granum rebrand: how did LMN, Greenius and SingleOps come together?

39:28-Finding balance as a high-impact CEO

43:52-Wrap up