120. Nadeshot’s Journey to Building 100 Thieves into an eSports Empire

What's up Rock Nation! Today we welcome an absolute gaming GOAT, Nadeshot! Nadeshot went from pro gamer, to building one of the largest esports brands in the world with 100 Thieves. In this episode, we talk about everything from going from what the early days of pro gaming were like, his recent 1v1 vs. Banks and what that meant for the gaming community, doing over $1.5 million in sales in an hour with 100 Thieves apparel, and what the future holds for himself and 100 Thieves.

Checkout Nadeshot here:

https://www.instagram.com/nadeshot/

https://www.youtube.com/ @Nadeshot 

https://www.instagram.com/100thieves/

https://www.youtube.com/ @100Thieves 

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Timestamps:

0:00 - Trailer

1:36 - Intro

3:01 - One Handed Crack

4:27 - Why Nadeshot hates downtown LA

5:09 - Nadeshot’s experience on the NO JUMPER podcast

6:02 - Why Nadeshot started 100 Thieves

7:58 - Nadeshot’s talks about his business partner, Blake Robbins

9:17 - Securing a $10,000,000 Series A investment for 100 Thieves

10:34 - The first employees at 100 Thieves

11:42 - Why people usually stay working in ESports forever

12:18 - Being at the right place, at the right time, with Gaming

13:20 - The tournament that changed Nadeshot’s life

14:53 - Why Nadeshot went all in with COD

15:40 - Walking through the hidden door of professional gamers

16:31 - How Nadeshot convinced other players to join his pro team

17:05 - Sh*t Talking in COD

17:48 - The difficulties of getting players to join 100 Thieves

20:04 - Artlist

20:48 - Pitching 100 Thieves first investor - Dan Gilberts

22:35 - The best advice Nadeshot received in the early days

24:15 - Being rich is awesome

24:44 - Why Esports is currently not a good investment

25:31 - 100 Thieves apparel

29:20 - 100 Thieves Creator Class

31:31 - How Nadeshot streams for so long

32:26 Talking sh*t to the chat

33:00 - Nadeshots #1 COD tip

34:00 - BLACK OPS 6 leaks

35:09 - Nadeshot plans to only play BLACK OPS 6 when it drops

36:23 - Why Nadeshot started streaming at 5am

37:57 - How to get better at video games

38:56 - Nadeshot claims aim training is Bullsh*t

39:49 - Nadeshots redemption against his old nemesis

40:09 - Nadeshot’s pregame ritual

40:40 - Our love for Caffeine

41:47 - How supportive Nadeshot’s parents were of his gaming dreams

43:49 - Nadeshot’s hobbies outside of video games

46:51 - Nadeshots talks vlogging setup and camera gear

50:47 - How Nadeshot learned how to use a camera

53:36 - The Sony a7sii was a game changer for Nadeshot

54:44 - Nadeshot didn’t trust anyone else to edit his videos

55:54 - Why Nadeshot couldn’t enjoy daily vlogging

56:29 - Making videos for yourself vs the audience

57:29 - How Nadeshot got connected with Drake

59:19 - How Nadeshot measures the success of 100 Thieves

1:01:42 - Nadeshot almost walked away from 100 Thieves entirely

1:03:51 - Nadeshot’s relationship with the board of 100 Thieves

1:07:35 - How Nadeshot provides the most value to 100 Thieves

1:10:21 - How well Nadeshot takes feedback

1:13:00 - Nadeshot’s advice for growing a brand

1:17:21 - Nadeshots relationship with his community

1:18:34 - NADESHOT VS. FAZE BANKS

1:22:32 - The future of 100 Thieves

1:26:59 - Advice to your 18 year old self

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