Collisions YYC Mark Radha, Aligning Marketing and Finance: A Future Vision for CMOs
Apr 17, 2024
Mark Radha, Chief Brand Economist at Strata Insights, discusses the changing role of CMOs in aligning marketing and finance, emphasizing the need for cross-functional learning. Topics include brand economics, strategic resource allocation, balancing short-term decisions, credibility building, marketing in tech and healthcare, diverse business courses, and customer-centric approaches.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Exploring Brand Economics and Value Creation
02:00 • 15min
Balancing Short-Term and Long-Term Financial Decisions in Business Strategy
16:40 • 2min
Exploring Strategic Resource Reallocation and Credibility Building in Consulting
18:25 • 3min
Marketing and Finance in Tech and Healthcare Sectors
21:03 • 15min
Exploring Diverse Business Courses and Student Backgrounds
35:44 • 2min
Customer-Centric Approach in Finance and Marketing
37:25 • 4min
Casual Chat on Branding, Harry Potter, and Personal Attributes
41:25 • 2min