Work Less, Earn More
Ep 232: how to "listen to your audience" when you DON'T HAVE an audience
Jul 2, 2024
Learn how to create content and products that resonate with your audience even if you don't have one yet. Discover strategies like using your former self as a target market, getting feedback from friends and family, engaging with a small audience, and analyzing other creators' audiences. Free resources include a YouTube masterclass, a $100K mastermind opportunity, and Startup Society for starting an online business.
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Quick takeaways
- Target your former self to create resonant content.
- Leverage friends and family for valuable feedback on offerings.
Deep dives
Strategy 1: Use Your Former Self as Your Target Market
An effective strategy when you don't have an audience is to target your former self. By reflecting on your past struggles and questions, you can create content that resonates with your own experiences. This approach aligns well when starting a business or creating online content based on personal challenges you've overcome. Gillian Perkins exemplifies this strategy with her YouTube channel by addressing the difficulties she faced while starting an online business, catering to an audience that mirrors her past self.
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