The GaryVee Audio Experience When Fads Become the Norm | Coffee & Commerce Episode 4
May 29, 2020
Rachel Zoe, a renowned fashion stylist, and her husband Rodger Berman, co-founder of The Zoe Report, discuss the intersection of fashion and e-commerce. They explore how historical trends can predict future shifts in consumer behavior. The duo highlights the importance of niche branding and the rise of healthy alternatives, including organic wines and mocktails. They also share insights on building a fashion empire and the dynamics of family business partnerships, emphasizing adaptability in a rapidly changing market.
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Episode notes
Early Platform Ownership
- Rachel Zoe's early career involved a Bravo TV show and adopting Twitter.
- Rodger Berman, her husband and business partner, realized the potential of owning their platform and audience data.
The Zo Report Launch
- Rachel and Rodger launched The Zo Report, an email newsletter, to connect with their audience and gather data.
- Initially, Rodger resisted using Rachel's name, anticipating future sale challenges.
E-commerce Differentiation
- If launching an e-commerce business, differentiate your product or service.
- Highlight your unique selling proposition to stand out from competitors.