Why You Shouldn't Copy Billion Dollar Companies

[00:27] Today’s Topic: Why You Shouldn't Copy Billion Dollar Companies

[00:42] A lot of the things big companies do, don’t make sense.

[00:55] Companies like Slack have the high valuation.

[01:13] They ran a commercial, but the commercial didn’t completely explain what Slack actually is.

[01:50] If you are in marketing, you have to have good messaging and a good story.

[02:15] Your product is not a consumer-based product and is probably more complex.

[02:45] Eric watches The Man in the High Castle and he recommends it.

[03:00] However, the recent marketing campaign for this show involved covering the inside of subway cars with full Swastikas. It was a confusing ad campaign.

[03:30] If you don’t know the show, this campaign was probably jarring.

[03:50] You have to be smart with your branding and think of long-term repercussions.

[04:43] You want to answer objections.

[05:00] That’s all for today!

[05:02] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Why You Shouldn't Copy Billion Dollar Companies | Ep. #716