Behind the Numbers: Reimagining Retail
Reimagining Retail: Online Grocery-Buying Habits, and Can Uber and DoorDash Push Further Into Grocery? | Aug 16, 2023
Aug 16, 2023
Analysts Sara Lebow and Blake Droesch, along with director of content Becky Shilling, discuss the changes in US grocery shopping habits and strategies for growth in the industry. They also debate whether Uber and DoorDash can successfully expand into the grocery market. The podcast explores the challenges of online grocery shopping, including selecting produce, and offers potential solutions. It also discusses the decline in the US online grocery market and the feasibility of Uber and DoorDash entering the industry. Challenges in offering grocery delivery are explored, along with strategies to avoid disrupting the in-store experience.
27:09
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Quick takeaways
- Existing digital grocery buyers in the US are spending more money on online purchases, shifting the industry narrative towards targeting heavy digital grocery users.
- Categories such as food and beverage, health, personal care, and beauty are projected to experience the fastest growth in online grocery sales, highlighting opportunities for retailers to focus on these segments.
Deep dives
Growth of Digital Grocery Sales Outpaces Number of Buyers
According to forecasts, digital grocery sales in the US are expected to increase by close to 20%, while the number of digital grocery buyers will only see a 2% increase. This suggests that existing digital grocery buyers are spending more money on their online purchases. The industry narrative around digital grocery has shifted from focusing on new adopters during the pandemic to targeting heavy digital grocery users. As a result, retailers and delivery platforms are now competing for a larger share of the existing user base rather than focusing solely on acquiring new customers. Categories such as food and beverage, health, personal care, and beauty are projected to experience the fastest growth in online grocery sales.
