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Reimagining Retail: Online Grocery-Buying Habits, and Can Uber and DoorDash Push Further Into Grocery? | Aug 16, 2023
Behind the Numbers: Reimagining Retail
Growth of Digital Grocery Sales and Focus on Existing Buyers
This chapter discusses the growth of digital grocery sales in the U.S., highlighting the increase in overall sales and the shift in focus from courting new adopters to catering to heavy digital grocery users. It explores the buying habits of frequent digital grocery shoppers and raises the question of how platforms can convince people to buy perishable items online.
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