Building your Brand Behind the scenes of my branding process
In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
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Key Takeaways
- Collaboration and Communication Are Essential: The most successful branding projects happen when there's open, honest communication and a true sense of collaboration between designer and client. Clear feedback and regular updates lead to better results and a more enjoyable process for both parties.
- Client Involvement Builds Confidence: Involving clients at every stage; from initial mood boards to final design tweaks, helps them feel confident in their new branding and ensures the end result truly fits their needs.
- Clarity Is Kindness: Direct, honest feedback from clients (even if it's blunt) is invaluable. It allows the designer to make the right adjustments quickly and creates a trusting and productive working relationship.
Episode Highlights
- 1:15: The client project: rebranding for Sally Webster and creating a physical journal
- 4:30: Lessons learned about the importance of communication in client work
- 7:00: The value of client collaboration and honest feedback
- 11:00: Step-by-step breakdown of the branding process
- 12:50: How to get in touch if you want to work with me in 2026
Mentioned in the Episode
If you're looking for branding or a rebrand in 2026, I am taking on new clients so do get in touch with me and we can book a discovery call