The Irrational Mind | With Kristen Berman cover image

The Irrational Mind | With Kristen Berman

How Do Yelp Reviews Shape Our Choices?

May 31, 2022
Host Kristen Berman interviews Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp, about the power of Yelp reviews. They discuss the engineering behind reviews, why people write them, and how reviews promote human connection. They also explore Yelp's search processes, the benefits of being a responsive business owner, and Yelp's target diversification.
38:09

Podcast summary created with Snipd AI

Quick takeaways

  • Word-of-mouth communication is a powerful force in shaping consumer behavior, and Yelp capitalizes on this by providing a platform for users to exchange information and stories about their experiences with businesses.
  • Yelp has implemented various effective strategies to drive reviews, including timely reminders, system prompts, and thank-you notes from business owners, all aimed at improving the user experience and enhancing the review-writing process.

Deep dives

Using Behavioral Science to Drive Behavior Change

Behavior change is challenging, but many companies have successfully utilized behavioral science to influence user behavior. This podcast explores the application of behavioral science in increasing user health, wealth, and happiness. It highlights the importance of understanding decision-making psychology and shares insights from visionary leaders. One of the key factors discussed is the power of word-of-mouth communication in shaping consumer behavior, with word-of-mouth recommendations often trusted more than traditional advertising. The episode also examines the strategies employed by Yelp to drive reviews, such as timing reminders appropriately, using system prompts to encourage reviews, and the impact of receiving a thank-you note from a business owner. Timing, confidence in choices, and the impact of extreme reviews are also explored.

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