4min chapter

The Irrational Mind | With Kristen Berman cover image

How Do Yelp Reviews Shape Our Choices?

The Irrational Mind | With Kristen Berman

CHAPTER

The Influence of Yelp Reviews on Consumer Choices

This chapter explores how Yelp reviews shape our choices and the impact they have on revenue for independent restaurants. It suggests that reading the actual written reviews provides more useful information for decision-making.

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