The Game with Alex Hormozi Why Unicorn Closes are Great | Ep 389
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May 12, 2022 Discover the intriguing concept of 'unicorn closes' in business, where perfect sales scenarios transform outcomes. Learn how controlling your tone can elevate your sales game. Alex shares insightful follow-up questions that keep the conversation going, even after a 'no.' The discussion highlights the importance of humor and strategic questioning in overcoming client objections. Dive into the lessons that come from navigating challenges on the path to massive success.
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Control Your Tone
- Control your tone of voice to de-escalate situations in sales conversations.
- How you say something matters more than what you say, especially when a customer feels pressured.
The Unicorn Close
- Use the "Unicorn Close" to handle sales objections like "I need to think about it."
- Ask the customer if they would buy if the program were perfect and then ask what’s different between the current offering and their ideal version.
The 1 to 10 Close
- Use the "1 to 10 Close" to gauge customer interest.
- Ask where they are on a scale of 1 to 10, then ask what would make it a 10 or why it isn't a 2.