Breaking B2B - B2B Marketing & Demand Generation Podcast cover image

Breaking B2B - B2B Marketing & Demand Generation Podcast

#388 Ultimate SaaS SEO Strategy For 2024

Jun 11, 2024
Learn how to implement the ultimate SaaS SEO strategy for 2024 with tips on finding money keywords, optimizing page intent, technical SEO, leveraging customer research, design for conversions, and building backlinks for free. Avoid common pitfalls like thin content and insufficient budget allocation while gaining insights on trust-building, lead generation, and prioritizing high-intent 'money keywords' for sustainable organic search results.
42:46

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Quick takeaways

  • Focus on 'money keywords' for high-intent leads in SaaS SEO strategy.
  • Craft relevant content and engage users to enhance overall SEO success.

Deep dives

Common Mistakes in SaaS SEO

Many B2B sites lack sufficient content, hindering their SEO potential from the start. Often, marketers target high-traffic keywords without focusing on high-intent 'money keywords' that drive qualified leads. Businesses sometimes treat SEO as a mere checklist item, leading to lackluster results due to a lack of thoughtful strategy. SEO is often undervalued in marketing budgets, with a focus on quick outcomes over longer-term benefits.

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