Dr. Greg Todd: Break the Time-for-Money Trap in Physical Therapy

In this high-impact episode, we sit down with Dr. Greg Todd, entrepreneur, clinic owner, and physical therapy business coach, to explore how physical therapists can break free from the time-for-money trap and build scalable, sustainable practices. With over two decades in the industry, Dr. Todd shares his personal journey from clinician to multi-business owner, giving listeners a raw look into the mindset shifts required to succeed beyond the treatment table.

Greg walks us through the exact framework he teaches thousands of PTs, including his powerful "Four T's" for building relationships and retention: Touch, Thank, Teach, and Tell. These aren't just clinical principles, they're foundational tools for creating unforgettable patient experiences and lifelong clients. He also dives into the “Five P’s” of audience targeting, a must-know guide for any therapist trying to expand their reach with digital products, memberships, or hybrid models.

One of the most compelling discussions in this episode is around the membership model for physical therapy: a concept Greg has successfully implemented to generate recurring revenue without sacrificing quality care. Whether you're managing one clinic or scaling across multiple states like True Sports, this conversation offers practical strategies for integrating digital and in-person services while elevating client outcomes.

This episode is a must-listen for any clinician, clinic owner, or healthcare entrepreneur looking to amplify their impact. Dr. Todd blends clinical wisdom, business acumen, and infectious energy to challenge the status quo and push PTs to think bigger. Tune in, take notes, and rethink what's possible in your career as a rehab professional.

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