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Domain Name Wire Podcast
How to sell more domains – DNW Podcast #453
Sep 18, 2023
Squadhelp founder, Darpan Munjal, shares data and ideas for selling more domains. They discuss domain pricing, getting buyers on payment plans to pay sooner, domain discoverability experiments, and using remarketing to drive sales.
36:57
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Quick takeaways
- Offering payment plans for domain purchases can increase sell-through rates by 20 to 25%, providing affordability and attracting cash-conscious entrepreneurs.
- Pricing domains just below psychological price boundaries, along with strategic remarketing ads, can significantly improve sell-through rates and maximize sales.
Deep dives
Impact of Payment Plans on Sell-through Rates
Payment plans have been shown to improve sell-through rates by 20 to 25% based on data from Squad Help. This increase in sales can be attributed to the affordability of domains with payment plans, which is especially important in the current economy where entrepreneurs are looking to conserve cash. Squad Help has also introduced an early payoff discount feature, offering buyers a discount if they pay off their domain early. This not only reduces the risk of cancellations but also increases sell-through rates.
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