Episode 81: Chatting With AMD's Forrest Norrod EVP Datacenter Solutions about Buying ZT Systems
Aug 26, 2024
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Forrest Norrod, Executive Vice President of Datacenter Solutions at AMD, dives into the strategic acquisition of ZT Systems, a leader in customized server design for hyperscalers like Microsoft and AWS. He discusses how this move aims to enhance AMD's position in the data center and AI market, leveraging ZT’s expertise for optimized AI solutions. Norrod also touches on AMD's plan to divest ZT's manufacturing side while boosting collaboration with partners. The conversation highlights the evolving landscape of hyperscalers and AMD's competitive strategies against rivals like Nvidia.
AMD's acquisition of ZT Systems aims to enhance its AI and data center capabilities by integrating customized design expertise with its silicon technology.
The strategic partnership emphasizes collaboration with ODMs like ZT to deliver tailored solutions amidst the increasing demands of hyperscaler clients.
Deep dives
Understanding ZT Systems' Role
ZT Systems is identified as a substantial yet relatively unknown player in the server manufacturing arena, generating over $10 billion in annual revenue. Operating as an original design manufacturer (ODM), ZT specializes in designing custom infrastructure for hyperscale clients like Microsoft and AWS. Their work includes creating tailored servers and rack-level systems that cater to the unique operational needs of their customers, reflecting a deep understanding of various data center environments globally. This capacity for customization is critical in managing the operational challenges specific to each hyperscale company.
Strategic Growth Through Acquisition
The acquisition of ZT Systems is seen as a pivotal move for AMD, enhancing their competitive advantage in the data center market. AMD has established itself in the server CPU market through its EPYC line but recognizes the need to expand into AI and integrated systems design for generative AI deployment. By bringing ZT's design expertise in-house, AMD aims to create silicon and systems that are optimally designed together, improving performance and power efficiency for their products. The collaboration is expected to streamline product development and accelerate time-to-market, addressing the increasing demand for high-performance AI solutions.
Adapting to Hyperscaler Trends
As hyperscaler companies continue to develop their own custom systems, AMD's approach remains focused on supporting these clients while ensuring their products are highly competitive. While hyperscalers are increasingly capable of designing their servers, AMD believes that effective collaboration with ODMs like ZT will remain crucial for delivering tailored solutions that meet specific operational requirements. The emphasis on open ecosystems will allow AMD to continue innovating while accommodating diverse customer needs, including integrating competitor technologies. This strategic positioning aims to maintain relevance as the landscape shifts toward more in-house designs by hyperscale companies.
This week Ben and Jay are joined by AMD's EVP of Datacenter Solutions Forrest Norrod. AMD's acquisition of ZT Systems is a strategic move to enhance its position in the data center and AI market. ZT Systems is a leading systems design company focused on hyperscalers, with expertise in customized server and rack designs. By integrating ZT's design capabilities with AMD's silicon and software engineering, AMD aims to create better and more optimized AI server solutions. The acquisition also allows AMD to accelerate time-to-market and support their customers in deploying AI systems faster. AMD plans to divest the manufacturing side of ZT Systems and continue to collaborate with OEM and ODM partners.
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