The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

803: How Many Customers Do You REALLY Need?

5 snips

Aug 26, 2024

Heather Davis, a passionate baker turned entrepreneur, shares her journey from teaching to opening Chic Sweets Fine Desserts in Houston. She discusses the challenges of running a brick-and-mortar bakery and strategies for boosting customer engagement, such as strategic promotions. The conversation dives into the importance of authentic communication in marketing and how effective storytelling can create lasting connections with customers. Heather also reflects on balancing personal joy with business aspirations, offering inspiration to fellow entrepreneurs.

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Intro

00:00 • 2min

Building a Sweet Success: The Journey of a Bakery Entrepreneur

01:49 • 2min

Navigating Entrepreneurship through Podcasting

03:58 • 5min

From Wholesaling to Shopfront: A Bakery's Journey

08:36 • 6min

Balancing Business Aspirations with Personal Joy

15:02 • 3min

Navigating Bakery Dreams: From Vision to Reality

18:13 • 8min

Maximizing Customer Engagement Through Strategic Promotions

26:33 • 4min

Transforming Communication in Bakery Marketing

30:22 • 13min

Empowering Action through Inspiration and Connection

42:59 • 4min

Calling all brick-and mortar business owners! If you want to get more eyes on your business and more people IN your location, this coaching session has your name written all over it!

As a young girl, Heather Davis had always loved baking sweet treats, and although she initially took a traditional career path to become a teacher, she continued to develop her craft as a baker. Though Heather would often bring her fresh baked goods to her school just for the love of baking, her fellow teachers started placing orders, and encouraged her to sell them! So in 2011 she made the life-changing decision to launch a bakery, Chic Sweets Fine Desserts.

Since 2014, Chic Sweets Bakery has partnered with the finest coffee shops and cafes including Nordstrom Department Stores, Saks Fifth Avenue, Rice University and Aramark Corporation. A little over a year ago, Heather opened her first brick-and-mortar location in a suburb north of Houston, Texas, and that’s exactly what we’re talking about today!

Although I’ve never owned a brick-and-mortar myself, I have a LOT of tricks up my sleeve for Heather to get more organic and paid customers, and I just know you’ll benefit from them, too. Speaking of YOU…

Would you like to be featured in a future coaching episode of the Goal Digger Podcast?! Join the Goal Digger Insiders Facebook Group at https://www.facebook.com/groups/goaldiggerpodcast/ and maybe we’ll hit “record” together soon!

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Goal Digger Show Notes: https://www.jennakutcherblog.com/coachingheather

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