The Goal Digger Podcast
803: How Many Customers Do You REALLY Need?
Aug 26, 2024
Heather Davis, a passionate baker turned entrepreneur, shares her journey from teaching to opening Chic Sweets Fine Desserts in Houston. She discusses the challenges of running a brick-and-mortar bakery and strategies for boosting customer engagement, such as strategic promotions. The conversation dives into the importance of authentic communication in marketing and how effective storytelling can create lasting connections with customers. Heather also reflects on balancing personal joy with business aspirations, offering inspiration to fellow entrepreneurs.
46:52
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Quick takeaways
- Heather Davis transitioned from teaching to opening Chic Sweets Bakery, leveraging her passion for baking into a thriving business.
- Innovative marketing strategies, like hosting community events and emphasizing urgency, are essential for attracting and retaining customers at her bakery.
Deep dives
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