SS2.0 - Episode 46 "Sales is Broken - The New Revenue Blueprint with Special Guest Anthony Iannarino"

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This week we are joined by best selling author, keynote speaker and sales expert Anthony Iannarino. Anthony specializes in complex B2B sales and will discuss why sales is broken and the framework for his new Revenue Blueprint. This is a not miss episode!

1:40- Dad joke time
4:25- Anthony Iannario background 
6:55- Being effective
10:09- The Only Sales Guide
12:30- Discovery Meetings 
16:26- Flash it or Flush it 
20:14- Doing the Reading 
24:51- Buyer Centric vs Seller Centric 
30:13- It all goes back to people 
33:10- Buyers are trying to be sales free
36:01- People are skittish 
42:30- Go slow to move fast
46:12- Sales people are burned out
48:44- Sales Pressure
51:20- Sales approach from the 60’s 
54:05- The Negativity Fast
58:35- Daily Practice of Negative Fast
1:02:38- Wrapping up

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