The Futur with Chris Do

169 - Start before you’re ready — with Hoodzpah

Dec 29, 2021

Explore the journey of twin sisters Jen and Amy Hood as they share how they built their design studio, Hoodzpah, fueled by their entrepreneurial spirit. They dive into the joys of collaboration, mentorship, and overcoming early career challenges. Listen as they recount their experiences with major clients like Disney and Nike, and engage in a lively debate on logo pricing. The discussion reveals insights on balancing creativity with business acumen while embracing bold goals and navigating the complexities of value in the design world.

01:34:55

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Episode notes

Intro

2min

Sisterly Synergy in Branding and Design

2min

The Power of Mentorship in Design

15min

Navigating Early Career Challenges in Design

24min

Embracing Chutzpah: A Journey of Confidence and Worth

4min

Navigating Challenges in Creative Entrepreneurship

26min

Valuing Creative Work: The Price of Integrity

6min

The Burden of Success and Public Perception

2min

The Shifting Paradigms of Value and Pricing

6min

10.

Embracing Ambitious Goals

8min

11.

Bold Branding and Podcast Engagement

2min

You might better know Jen and Amy Hood by their clever business name: Hoodzpah. The California-born, Kentucky-raised twin sisters co-founded their brand identity and type design studio because they had to. And before they were ready to.

In this episode, Jen and Amy talk shop with us about how Hoodzpah came to be, the source of their entrepreneurial spirit, taking joy in doing the work, and how they’ve landed coveted clients like Disney, Target, and Nike.

The conversation gets even more interesting when Chris asks, “How much do you charge for a logo?” A question that ultimately leads to a spirited debate on pricing and relative value.

If you’re a designer, or considering starting your own design business, then give this one a listen and learn from two helpful and acclaimed design pros.

Sponsored by Charles Schwab - schwab.com/plan

Sponsored by Springboard - https://bit.ly/springboard-the-futur (Promo Code: NYTHEFUTURE1250)

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