The Futur with Chris Do 169 - Start before you’re ready — with Hoodzpah
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Dec 29, 2021 Explore the journey of twin sisters Jen and Amy Hood as they share how they built their design studio, Hoodzpah, fueled by their entrepreneurial spirit. They dive into the joys of collaboration, mentorship, and overcoming early career challenges. Listen as they recount their experiences with major clients like Disney and Nike, and engage in a lively debate on logo pricing. The discussion reveals insights on balancing creativity with business acumen while embracing bold goals and navigating the complexities of value in the design world.
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Starting a Design Business
- Gain 2-3 years of experience working for someone else to learn the ropes.
- Build savings and a client roster before starting your own business to mitigate risk.
Early Hoodzpah and Frustrations
- Jen Hood felt unfulfilled working at a coffee shop, leading to frustration.
- The Hood sisters started Hoodzpah in a shared living room, using clever photography to create a professional image for their website.
Getting Big Clients
- Network actively, both online and offline, to find opportunities with larger brands and agencies.
- Take on smaller projects, even if they seem less prestigious, as they can lead to bigger opportunities and valuable portfolio pieces.