Voicenotes with Jordan Theresa Influencer brand trips
Jul 21, 2025
Dive into the glamorous yet complex world of influencer brand trips. Explore the ethical implications and disparity in treatment during these events, particularly for influencers of color. Discover how these trips are marketed versus the realities influencers face. The discussion also emphasizes building community and the joy of connecting brands with consumers authentically. Alongside this, enjoy light-hearted anecdotes about fashion challenges in summer and vibrant weekend plans, highlighting the balance of personal and professional life.
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Marketing Role of Brand Trips
- Influencer brand trips are marketing tools often coinciding with product launches to boost brand recognition.
- The trips' marketing value comes from authentic content that entertains and promotes the brand subtly through influencer storytelling.
Jordan's Benefit Cosmetics Experience
- Jordan Theresa shares her experience working as a beautician at Benefit Cosmetics with low pay and poor employee morale.
- She criticizes the brand for extravagant influencer trips while underpaying staff and blames poor product innovation for sales struggles.
Dote Trip Racial Segregation Controversy
- The 2019 Dote trip controversy involved racial segregation of influencers in accommodation.
- Influencers of color were grouped separately in inferior spaces and felt unable to speak out due to power imbalance.