Influencer Brand Trips: Behind the Glamour

This chapter explores the structure and impact of influencer brand trips in the marketing landscape, especially within the beauty sector. It addresses the disparity between extravagant promotions for influencers and the low wages of retail staff, urging ethical considerations for consumers. The discussion also highlights the dual nature of these trips as both promotional events for brands and work opportunities for influencers, alongside the potential controversies they generate.