The HeyCreator Show

Ben Wilson: How to Start a Hit Podcast

Dec 3, 2022
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ANECDOTE

Starting From A Low Point

  • Ben started his podcast after feeling stuck living with his parents and reading a Napoleon biography that energized him.
  • He borrowed radio equipment from a trainer's dad and recorded a first episode using GarageBand and PowerPoint for cover art.
ADVICE

Launch First, Perfect Later

  • Start producing and publishing now; refine positioning once you have momentum rather than waiting for a perfect idea.
  • Use early episodes to learn and iterate toward a clearer show identity and audience fit.
ADVICE

Script To Stay Focused

  • Script episodes fully to keep narrative focus and make editing easier, especially when handling many facts and dates.
  • Read or partially read the script during recording but allow moments to go off-script for energy and authenticity.
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