Start doing SEO testing to prove the SEO concepts you preach - Olga Zarr (SEOin2024)

David and Olga discuss the importance of doing SEO testing to prove the SEO concepts you preach.

Talking points include:

How do you know what to test?

How do you test?

What software do you use?

How long should tests last?

How often should you test?

What shouldn’t you test?

What don’t you test yet, but do you intend to test in the future?