#183 Julie Janson on Air Force IO Talent and Strategy
Feb 13, 2024
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Former US Air Force officer Julie Janson discusses the founding of the Air Force's Information Operations career field, the need for continuous learning in the information environment, the importance of cultural expertise in the military, signature management, collaboration in information operations, and unconventional book recommendations for military personnel.
Information professionals need to think beyond the dangers of disinformation and focus on using new technology for positive purposes.
Collaboration and integration are crucial in information operations, with joint training and synergy between services and agencies being vital.
Deep dives
The Importance of Information Professionals in the Evolving Information Environment
The podcast episode discusses the importance of information professionals in the rapidly evolving information environment. The guest, Julie Jansen, emphasizes that the information environment is complex and constantly evolving, with individuals now wielding as much power as some nation states. She highlights the need for information professionals to think about how to use new technology for positive purposes, rather than solely focusing on the dangers of disinformation. Jansen explains that information professionals bring value to the table in understanding target audience analysis and the importance of empathy and adaptable mindsets. She emphasizes the need for continuous learning and staying on top of evolving technology to avoid becoming obsolete.
The Role of Cultural Expertise and Networks in Information Operations
Julie Jansen discusses the importance of cultural expertise in information operations (IO). She highlights the challenge of maintaining personnel with deep domain knowledge of specific countries due to military assignments and deployments. Jansen emphasizes the significance of building networks of experts within the organization who possess cultural expertise in order to effectively translate the needs of different entities, such as military commanders and deep domain experts. She also mentions the importance of fostering relationships with intelligence organizations, academia, industry, and allies, as they provide valuable knowledge and resources for successful IO operations.
Collaboration and Integration in Information Operations
The episode highlights the importance of collaboration and integration in information operations (IO). Julie Jansen emphasizes the need for joint training and exchange tours to learn accepted joint tactics, techniques, and procedures (TTPs) and planning processes. She stresses the need for synergy between different services and agencies to effectively shape the information environment and achieve strategic objectives. Furthermore, Jansen mentions the importance of integrating public affairs (PA) with IO operations, leveraging PA's messaging capabilities while IO professionals focus on planning and execution. She also emphasizes the significance of ongoing professional military education to stay current and embrace new technologies and approaches in IO.
Trade Craft and Continuous Innovation in Information Operations
The podcast episode discusses the importance of trade craft and continuous innovation in information operations (IO). Julie Jansen highlights the need to think beyond specific tools and focus on learning and evolving trade craft to effectively adapt to the rapidly changing information environment. She emphasizes the use of signature management to strategically alter observables and effectively send messages. Jansen encourages military personnel to acquire and develop personal PME (professional military education) focused on staying current and embracing new technologies and approaches. She recommends the book 'Fire: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation' by Dan Ward as a resource that promotes innovative thinking and efficient problem-solving in IO.
The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.
During this episode, Julie Janson discusses the founding of the US Air Force’s Information Operations (IO) career field, professional military education, sending a message, and the need to keep pace with the ever-evolving information environment. Julie observes that IO and PSYOP practitioners are continually evolving engagement tactics; accordingly, large, cumbersome acquisition programs tend to be too slow and ineffective for today’s fast-paced fight. Julie also encourages IO and PSYOP practitioners to think outside the box and consider tradecraft from non-traditional sources–like magicians.
Research Question: Julie suggests an interested student examine: How might we develop tailored and actionable information strategies among the services while remaining integrated to account for a global information environment?
Guest Bio: Julie Janson is a US Air Force Information Operations officer, planner and strategist. She is a subject matter expert in Operations in the Information Environment (OIE) and IO. One of the founders of the 14F IO specialization. Lead author and tiger team lead of the Air Force’s OIE Strategic Plan. Graduate of the Multi Domain Operations Strategist Program.
About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.
For more information, please contact us at communications@information-professionals.org.