📝 Google Ads PPC is evolving faster than ever — and businesses that don’t adapt are leaving money on the table. In this episode, Michael Elliott, a Top 1% Upwork freelancer and founder of a multi-million-pound performance agency, reveals how AI for PPC, speed to lead, and smart automation can transform your ad results.

If you’ve been struggling with slow lead follow-up, wasted ad spend, or inconsistent campaign performance, this conversation is packed with answers. Michael breaks down exactly how to build PPC automation that drives conversions, integrate two-way SMS for faster client response times, and apply AI marketing to your Google Ads PPC workflows so you can scale efficiently — not expensively.

He also shares his journey from £3,000 in savings to managing £21M+ in ads, offering real-world insights for entrepreneurs, freelancers, and marketers who want practical systems that actually move the needle. By the end of this episode, you’ll have a clearer roadmap for turning every click into a conversation — and every conversation into a sale.

👉 Watch now to unlock smarter performance marketing strategies that align with your goals and your audience’s needs.

⏱️ TIMESTAMPS (19:54 total)

00:00 – Intro: Google Ads PPC, AI, and automation
01:02 – Michael’s backstory: from broke to business builder
03:15 – Early challenges & what sparked AdTrain
05:42 – Managing £21M+ in ad spend & scaling PPC
07:18 – The power of speed-to-lead and how it changes everything
09:30 – Building PPC automation that actually works
12:04 – Using AI for PPC: real examples & tools
14:20 – Why Upwork freelancing can fast-track your business
16:55 – The future of Google Ads PPC and AI marketing
18:50 – Final insights & how to connect with Michael

🔖 HASHTAGS

#GoogleAds #PPC #AIMarketing #MarketingAutomation #SpeedToLead #Entrepreneurship #Upwork #LeadGeneration #PerformanceMarketing

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