In today's competitive B2B market, simply ‘having a sales process’ isn't enough.
If you don’t obsess over a value-based customer journey that translates from the C-suite down to day-to-day conversations in the field, you’ll miss targets.
To consistently win, the best leaders are driving a value-centric approach that makes it easy for front-line sellers and managers to build trust and strong relationships with potential customers.
10/10 GTM