This week we're re-airing a fantastic discussion we had back in February with Media, Ads + Commerce's Andrew Lipsman. Andrew is an independent analyst and consultant with deep expertise in retail media, digital advertising, and consumer trends. He authors the popular Substack newsletter Media, Ads + Commerce where he shares key insights and trends in retail media and the broader advertising and e-commerce universe.

Andrew is a predictions guru, and he unpacks his various methodologies with Dave. He also shares what he got right and wrong about 2024, where retail media is headed , and his trends and business predictions for 2025.

Subscribe to Media, Ads + Commerce: https://mediaadsandcommerce.substack.com/

Connect with Andrew: https://www.linkedin.com/in/andrew-lipsman-10b2162/

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Email us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

THE FULL SHOW: Hey, Boo-Boo!