After a small summer break, we are back to kick off the year's second half with a great guest lineup. In this week's episode, we welcome Jennifer Riel, Partner and Head of Strategy at IDEO, and co-author of Creating Great Choices. We discuss the similarities between Design Thinking and Integrative Thinking and when to use each model. We also touch on the importance of decoupling ideas from the person and get into a case study of the integrative thinking process: Brand Building v. Short Term ROAS. This episode is definitely worth the listen! Enjoy the show! ____________ Our Guest: Follow Jennifer Riel on LinkedIn: https://www.linkedin.com/in/nicole-hartnett/. IDEO Profile: https://www.ideo.com/people/jennifer-riel IDEO: https://cantwait.ideo.com/ ____________ The Sleeping Barber Podcast: Follow our updates here: https://www.linkedin.com/company/sleeping-barber/ Get in touch with our hosts: Marc Binkley: https://www.linkedin.com/in/marcbinkley/ Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/ ____________ Literature: Creating Great Choices: https://www.amazon.ca/Creating-Great-Choices-Integrative-Thinking/dp/1633692965/ TEDx Talk; The Importance of Being Wrong: https://www.youtube.com/watch?v=o_suhntFmqY  Harvard Business Review:  The One Thing you Need to Know About Managing Functions Transcending Either or Decision Making ____________ Timestamps: 0:45 - Intro to Jennifer & using integrative thinking to create great choices 2:30 - Similarities between Design Thinking and Integrative Thinking 7:48 - When to use each thinking model 9:30 - The fundamental question for strategy 12:30 - Why do we need to make time for creating great choices 18:52 - How incentives influence our decisions 23:55 - The cost of failure changes over time 26:45 - How to engage with other people 29:08 - Why we should decouple people from ideas 33:20 - What leaders and executives can learn from kids and Jay Z 39:06 - No judgement: IDEO's rule for brainstorming 40:37 - Why creativity (not artistry) is essential in decision making 43:24 - How to know when to use integrative thinking 49:54 - A case study of the integrative thinking process: Brand Building v. Short Term ROAS 1:07:49 - How to find out more about Jennifer 1:08:32 - Post Pod discussion with V and Marc