The Diary Of A CEO with Steven Bartlett cover image

The Diary Of A CEO with Steven Bartlett

Spotify Founder: “Spotify Was A Stupid Idea!” How A 23 Year Old Shy, Underdog, Introvert, Built A $31 Billion Business! - Daniel Ek

Sep 28, 2023
Daniel Ek, the co-founder and CEO of Spotify, discusses his childhood in a single parent household, growing up in the Swedish projects, and overcoming being an introvert. He shares the importance of his mother in his success, starting his first company at a young age, and how spare time is now his most important currency. Daniel reflects on retiring at 23 and finding being rich and successful depressing. He also delves into how the idea of 'why-not' helped create Spotify, the challenges the company faced, and the importance of culture in organizations.
01:26:23

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Quick takeaways

  • Perseverance and deep understanding of the industry were key factors in creating Spotify despite the challenges and doubts faced along the way.
  • Finding fulfillment in pursuing passion and being in a supportive environment outweighed financial success and status for the podcast guest.

Deep dives

The Power of Perseverance

Despite the seemingly impossible task of changing the music industry, the podcast guest believed in the power of perseverance. With a deep understanding of the industry and thousands of hours spent researching, the guest was able to envision a solution that could resonate with consumers. Despite facing numerous challenges and moments of doubt, the guest and their co-founder maintained an optimistic outlook and continued pushing forward.

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