Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

NEW! What LinkedIn Content WORKS? Apple Mail App Fail and Love Island? What’s Up THIS WEEK | Ep. 352

Jun 10, 2025
LinkedIn has rolled out powerful analytics for all users, revealing what types of content truly boost follower growth. Short videos, carousel posts, and selfies are standout performers, while memes and links lag behind. The latest troubles with the Apple Mail app leave many frustrated. Plus, a delicious new McFlurry is on the horizon, though it comes with a wait! Interestingly, collaborations aren’t just for the stars; even small brands can leverage partnerships for greater reach.
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INSIGHT

LinkedIn Post Types That Gain Followers

  • LinkedIn personal posts now reveal followers and profile visits per post type.
  • Carousel posts, downloadable PDFs, short videos, and selfie insights gain the most followers per 1,000 impressions.
ADVICE

Balance LinkedIn Follower Growth

  • Use LinkedIn post analytics to balance impressions and follower gain.
  • High impressions from memes can still outperform low-follower posts despite fewer followers per impression.
ANECDOTE

Snapchat Apple Watch Launch

  • Snapchat finally launched an app for the Apple Watch.
  • Jay values this for receiving messages from his teenage kids when without his phone.
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