#5 - Driving Sustainability: WRC's New Era of Motorsport Innovation

In this episode of the Future of Sustainability, we explore how one of the world’s most iconic motorsport series is rewriting the rules of performance with sustainability at its core.

Michael Hanf is joined by Marc de Jong, Head of Business Development at the FIA World Rally Championship (WRC). With more than two decades of experience in motorsport and international business, Marc is helping to steer WRC through a transformative era where innovation, climate responsibility, and global fan engagement converge.

From introducing 100% sustainable fuel and hybrid technologies to implementing biodiversity initiatives in Kenya and mobile health clinics in Mexico, WRC is proving that motorsports can be a testbed for sustainable innovation with real-world impact. Marc shares the thinking behind WRC’s five-pillar sustainability strategy, the lessons learned in deploying new technology across vastly different geographies, and why “beyond rally” logistics and infrastructure matter just as much as the action on the stages.

We also dive into WRC’s role as a global communications platform and how the championship is using its reach to showcase new technologies like fossil-free plastics, connected mobility, and carbon-lite broadcasting infrastructure.

Whether you're a rally fan, a sustainability leader, or someone curious about how traditional industries can drive meaningful change, this episode offers a compelling look at the fusion of speed, strategy, and sustainability.

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