Do you really know? Are fresh vegetables better for you than frozen ones?
Apr 4, 2025
The debate between fresh and frozen vegetables takes center stage, revealing surprising truths. Fresh veggies can lose up to 40% of nutrients during transport, while frozen ones retain up to 80% of their vitamin C. Consumer trends show nearly 90% of Brits purchasing frozen options, highlighting their convenience and cost-effectiveness. Get ready to rethink your grocery choices as this discussion uncovers which option might actually be healthier!
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Fresh vs. Frozen
- Fresh vegetables lose nutrients during storage and transport, sometimes up to 40%.
- Frozen vegetables, frozen within hours, retain up to 80% of their vitamin C.
UK Consumer Habits
- A 2023 UK study showed nearly 90% of British consumers regularly buy frozen vegetables.
- This indicates a balanced approach rather than a strong preference for fresh produce.
Frozen Vegetable Advantages
- Choose frozen vegetables for longer storage, up to a year.
- They're ideal for out-of-season produce and busy lifestyles.