

Content Marketing Secrets
Jul 23, 2024
Sarah Panus, a content marketing expert specializing in social media and customer engagement, shares her insights on modern marketing strategies. She emphasizes the importance of focusing on impactful social media platforms rather than spreading too thin. Sarah advocates for content patience, suggesting it takes time to see results. She also introduces the StoryBrand framework to better connect with target audiences and encourages establishing key storytelling pillars for effective narrative. Tune in for actionable tips to refine your content strategy!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
The Evolution of Content Marketing
02:13 • 21min
Engaging Key Customer Segments for Strategic Growth
23:41 • 4min
Strategic Storytelling in Content Marketing
27:54 • 8min
The Importance of Patience in Content Strategy
35:58 • 2min
The Journey to Success: Networking and Hiring Insights
38:06 • 2min