

229 - Don’t trade time for money — with Paco de Leon
45 snips Feb 22, 2023
Paco de Leon, author of "Finance for the People" and founder of Hell Yeah Bookkeeping, empowers creatives with financial wisdom. They dive into the shift from scarcity to growth mindset, urging artists to redefine their relationship with money. Paco shares insights on value-based pricing, encouraging independence from traditional hourly rates. The discussion touches on the emotional aspects of financial management, emphasizing the importance of regular financial check-ins and the need for better financial literacy among creative professionals.
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Project Rates vs. Hourly Rates
- Trading time for money undervalues experience.
- Project rates better reflect accumulated wins and losses.
Chris Do's "Firehose Strategy"
- Chris Do admits to loving making money but disliking accounting.
- His strategy is to have high profit margins to avoid bookkeeping.
Paco De Leon's Path to Finance
- Paco De Leon accidentally fell into finance due to time constraints in college.
- She initially saw it as a practical safety net.