The Futur with Chris Do

229 - Don’t trade time for money — with Paco de Leon

Feb 22, 2023

Paco de Leon, author of "Finance for the People" and founder of Hell Yeah Bookkeeping, empowers creatives with financial wisdom. They dive into the shift from scarcity to growth mindset, urging artists to redefine their relationship with money. Paco shares insights on value-based pricing, encouraging independence from traditional hourly rates. The discussion touches on the emotional aspects of financial management, emphasizing the importance of regular financial check-ins and the need for better financial literacy among creative professionals.

01:00:23

Creator website

Episode guests

Paco de Leon

Highlights

AI Chapters

Episode notes

How to make more money: Advice from a successful financial author

01:52

Intro

2min

From Finance to Creativity

6min

Money Mindset for Creatives

23min

Navigating Emotions and Finances in Marketing

19min

Empowering Financial Literacy for Creatives

3min

Transforming Financial Mindsets

4min

Rethinking Time: The Shift to Value-Based Pricing

3min

Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for creative professionals called Hell Yeah Bookkeeping.

This episode focuses on helping creative professionals feel more confident about their finances. From applying value-based pricing to taking proactive steps for the financial health of your business.

Biologically, humans have survived by having a scarcity mindset, but a growth mindset can take us further. Paco emphasizes the importance of observing our own thoughts and how others talk about money in order to better understand our relationship with it.

Here's a quick financial tip from Paco: take 20 minutes (or up to an hour) once a week to check in on your finances. Doing this regularly will improve your relationship with them.

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