Paco de Leon, author of "Finance for the People" and founder of Hell Yeah Bookkeeping, empowers creatives with financial wisdom. They dive into the shift from scarcity to growth mindset, urging artists to redefine their relationship with money. Paco shares insights on value-based pricing, encouraging independence from traditional hourly rates. The discussion touches on the emotional aspects of financial management, emphasizing the importance of regular financial check-ins and the need for better financial literacy among creative professionals.
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insights INSIGHT
Project Rates vs. Hourly Rates
Trading time for money undervalues experience.
Project rates better reflect accumulated wins and losses.
question_answer ANECDOTE
Chris Do's "Firehose Strategy"
Chris Do admits to loving making money but disliking accounting.
His strategy is to have high profit margins to avoid bookkeeping.
question_answer ANECDOTE
Paco De Leon's Path to Finance
Paco De Leon accidentally fell into finance due to time constraints in college.
She initially saw it as a practical safety net.
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Finance for the People by Paco de Leon is a unique approach to personal finance that focuses on examining and changing your beliefs and experiences around money. Unlike most personal finance books, it combines practical exercises with mindfulness and includes over 50 illustrations and diagrams to make financial concepts accessible and fun. The book helps readers root out unconscious beliefs about money, untangle the mental and emotional burden of student loans, use gratitude practices to alter spending habits, and break out of the debt cycle to begin building wealth. It is designed for anyone who feels unseen or ignored by traditional personal finance advice and is ready for a journey of self-discovery to step into their financial power.
Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for creative professionals called Hell Yeah Bookkeeping.
This episode focuses on helping creative professionals feel more confident about their finances. From applying value-based pricing to taking proactive steps for the financial health of your business.
Biologically, humans have survived by having a scarcity mindset, but a growth mindset can take us further. Paco emphasizes the importance of observing our own thoughts and how others talk about money in order to better understand our relationship with it.
Here's a quick financial tip from Paco: take 20 minutes (or up to an hour) once a week to check in on your finances. Doing this regularly will improve your relationship with them.
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