Foundational Excellence: How to Lead Your Gym to Success

In this episode of “Run a Profitable Gym,” host John Franklin interviews longtime gym owner Ben Bergeron of CrossFit New England and CompTrain.

After spending more than 15 years in the fitness industry as a gym owner and coach to CrossFit Games athletes including Mat Fraser and Katrin Davidsdottir, Ben says that virtuosity—mastery of the fundamentals—is essential in a successful gym business.

He dials in on four basic areas where every gym owner can improve: leadership, product, marketing and finances.

To help you build an amazing business, Ben shares his top tactics for continually improving your gym—from hiring the right employees to onboarding new clients to creating a vision and mission statement.

If you want to hear more from Ben, he’ll speaking at the Two-Brain Summit this June in Chicago.
 
Links

Two-Brain Summit Tickets

Ben Bergeron on Instagram

CompTrain

Gym Owners United

Book a Call
 
1:42 - Meaning of virtuosity

10:21 - Someone good people work with

20:47 - Creating a great environment

33:38 - Building from scratch

40:17 - Practical visualization