E215: The Identity Shift: How to Upgrade How You Operate with Anthony Trucks

Imagine  living your life the same way for 40 years. Then someone comes up and rattles your cage and says you've been doing it wrong or you could have done it better. What do you do? In today’s discussion, former NFL athlete-turned-speaker, coach, and entrepreneur, Anthony Trucks, talks about how to make an identity shift that will give you a limitless sense of ridiculous power.

Anthony is an author of multiple books, including his most recent one, “Identity Shifts: Upgrade How You Operate to Elevate Your Life”. He's also the host of two podcasts “Aww Shift” and “Shift Starter”. And if you think you’ve probably seen this guy jumping, leaping, and flying somewhere outside of the ball field, well, Anthony did compete on American Ninja Warrior.

Here are some power takeaways from today’s conversation:

[02:01] How he ended up in foster care at only three years old

[05:21] The moment he found a mom who loved him and cared for him

[08:25] A weird dynamic between Anthony and his biological mom

[15:23] How his love of football began

[18:49] A decision to start the path of improvement

[22:11] The Dark Work

[25:02] Life after the NFL

[29:18] Identity as your natural state of flow

[32:59] The Shift Method

[38:47] How to craft your identity and plan what you want to be

[45:03] The shift phase and sustainability

[49:41] Other powerful insights from Anthony’s book

[52:13] Giving yourself permission to be fully in your gift

Notable quotes from the Episode:

“If you go to any prison in America, 75% of the inmates are former foster kids. On top of that, half of our homeless population are foster kids because they've aged out of the system. Less than 1%  have ever graduated from college.”

“There's a level of investment as a human that creates a different return that most people do not understand until they've gotten to it.”

"The truth of how we operate as humans is we lose sight of what's important… we've never been the fruit, we've always been the tree.”

“Identity is who you are being when you're not paying attention to who you are being. It's just my natural state of flow.”

“It's hard to see the label when you're inside of the jar. We don't really see who we are and there are people above us that do see it. And some people don't want to see it because their ego might get poked."

Connecting with the Guest

Website: www.anthonytrucks.com

Instagram: https://www.instagram.com/anthonytrucks

Book: www.identityshiftbook.com

Podcasts: https://anthonytrucks.com/aww-shift-with-anthony-trucks/ and https://anthonytrucks.com/shift-starter/

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