Marketing School - Digital Marketing and Online Marketing Tips

The Art of Promoting and Recording Podcasts | Ep. #62

Oct 1, 2016

The hosts unveil their trusty recording tools, including microphones like the Blue Yeti and ATR2100. They stress the importance of backup recordings to prevent losing material. Promotional strategies take center stage as they discuss email blasts and leveraging platforms like Product Hunt. Interviewing well-known guests is highlighted as a powerful way to boost visibility. Automating promotions while keeping listener engagement high is crucial for success. Ultimately, providing consistent value is the key to growth.

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Intro

00:00 • 4min

Effective Backup Strategies and Email Promotions for Podcasts

03:35 • 2min

Maximizing Podcast Visibility Through Strategic Promotion

05:10 • 2min

06:51 • 4min

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show.

Time Stamped Show Notes:

00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts
00:35 – Microphones and recording multiple times
01:15 – Recording software
- 01:18 – Quicktime
  - 01:25 – Issues Neil and Eric experienced
- 01:58 – ECamm
- 02:25 – Screenflow crashed twice
02:33 – Microphones to use
- 02:35 – Blue Yeti
- 02:40 – ATR2100
- 02:55 – iPhone microphone for backup
03:35 – Neil and Eric save 3 files for every recording
09:50 – Promoting a podcast
- 03:53 – Email blast
- 04:20 – Libsyn is not that accurate
- 04:41 – Product Hunt
- 05:59 – Email digest
05:29 – Shure MV88
06:30 – The BEST strategy in promoting
07:42 – The Art of Charm Podcast
08:37 – The more you can automate, the better
08:45 – Edgar
09:06 – Keep Retweeting episodes on Twitter
09:58 – As long as you’re providing value, you’re doing the right thing
10:11 – That’s the end of today’s episode!

3 Key Points:

Use different tools and software when recording.
Always have a backup—ALWAYS.
Interview other people who are already popular—let their networks do the promotion for you.

Resources Mentioned:

Quicktime – The most stable software for Neil
ECamm – Software Eric and Neil uses when on Skype
Screenflow – Another software for recording
Blue Yeti – Mic Eric is using in this podcast
ATR2100 – Another mic Eric and Neil uses
Libsyn – Used to track podcast statistics
Product Hunt – Website where Erik lists their podcast
Shure MV88 – Eric’s iPhone mic
The Art of Charm Podcast – A podcast Eric mentioned
Edgar – Tool that sets your social media posts