Lucas Sherraden hosts this episode of the Built How podcast, featuring Lacy Picklo, COO of the Fred Sed Group. They dive into the transformative role of operations in scaling a real estate business, highlighted by the group's leap from $99 million to $167 million in annual sales. Lacy shares her journey from an admin role to COO, emphasizing the power of systems, teamwork, and positivity. Insights on fostering talent and leading effectively under Fred Sed's leadership reveal how operational excellence drives growth and sustains success in the competitive real estate industry.
