The Duct Tape Marketing Podcast 7 Steps to a Complete Visibility Audit
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Oct 2, 2025 Discover why SEO has evolved into a focus on visibility across AI and local searches. Learn the essential steps for a visibility audit, including how to enhance your presence in AI overviews, winning local map placements, and strategies for gathering impactful reviews. John highlights the importance of media mentions for building authority and shares tips on structuring your content to appeal to AI search engines. Lastly, he discusses how to optimize your calls to action to ensure they convert visitors into loyal customers.
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Visibility Replaces Rankings
- SEO is evolving from a rankings game to a broader visibility effort across channels.
- John Jantsch emphasizes visibility across AI, maps, reviews, referrals, and people.
Check AI Overview Presence
- Search Google for your top service queries and see if AI cites your brand.
- Use tools like Gumshoe.ai to run reports and score your AI overview presence.
Audit Local Map Pack Presence
- Run local searches and verify you appear in the Google Map Pack for location-based queries.
- Audit your Google Business Profile and competitors for optimization and star reviews.