We Are For Good Podcast - The Podcast for Nonprofits 599. 2025 Social Impact Trends That Matter: Simple Shifts on Repeat. (Adam O'Brien)
Welcome back to the 2025 Social Impact Trends That Matter series!
Meet Adam. He's the VP of Marketing at iDonate, a Podcast Host, and a passionate Mental Health Advocate. In this episode, we explore the power of "simple shifts on repeat" to drive sustainable growth this year.
The reality of who's giving is changing, how they're giving is changing, and why they're giving is changing. Adam walks us through specific tactics and pilots you can test on your marketing, copywriting, fundraising and technology this year to meet this moment. He even shares a powerful case study of an organization that raised $750,000 on GivingTuesday by optimizing their donor experience and leveraging A/B testing. You don't want to miss it.
Check out the link to Adam O'Briens GPT he created for testing
Learn:
- Practical strategies for running effective tests and pilots to optimize your operations, from donation pages to supporter engagement
- The importance of adopting an iterative, "try stuff" mindset to drive continuous improvement, even with limited resources
- How leveraging accessible technology and a donor-centric approach can unlock significant growth and impact
Episode Highlights:
- Leveraging Technology for Nonprofit Success (6:07)
- Practical Pilots and Testing Strategies (12:00)
- The Role of Technology in Nonprofits (20:20)
- Personal Stories of Philanthropy and Impact (26:08)
- Adam O'Brien's One Good Thing: Don't be afraid to take that 1% step, that will change your mission. Focus on yourself and focus on your mission (31:49)
Episode Shownotes: https://www.weareforgood.com/episode/599
Transcript: https://otter.ai/u/to4TlP1-2X2BIBjKBLX4FdPhOGU?utm_source=copy_url
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter