Marketing Vanguard

Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA

May 30, 2024

Jerri DeVard, Founder and CEO of BECA, discusses the importance of diversity in marketing, collaboration, and mentorship. She emphasizes building relationships with HBCUs for talent acquisition and the future of CMOs becoming CEOs.

28:40

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Episode guests

Jerri DeVard

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Episode notes

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Quick takeaways

CMOs can drive change by building relationships with HBCUs for diverse marketing talent.

Mentorship and collaboration are crucial for driving positive change in the marketing industry.

Deep dives

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Introduction

2min

Navigating a Diverse Marketing Journey

11min

Launching Becca: Fostering Mentorship and Collaboration in Marketing

6min

Fostering Partnerships with HBCUs for Marketing Talent Acquisition

2min

Addressing DEIA Initiatives and Fostering Inclusivity in Organizations

3min

Navigating the Path to Chief Marketing Officer and Beyond

6min

Concluding Remarks, Production Credits, and Payment Innovation Advancements

2min

Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams.

Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more!

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Marketing Vanguard

Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Convenient Online Weight Loss Solutions with PlushCare

Marketing Insights on Selling Products and Services

Challenges in Modern Marketing Landscape

Empowering Future Leaders through Mentorship and Support

Remember Everything You Learn from Podcasts