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Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA

Marketing Vanguard

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Addressing DEIA Initiatives and Fostering Inclusivity in Organizations

This chapter emphasizes the necessity for true commitment to DEIA initiatives in corporations, stressing the importance of diverse teams to reflect consumer bases. It discusses the role of CMOs in fostering inclusivity, advocating for representative teams and the importance of allies in supporting diversity efforts.

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