The Agile Daily Standup - AgileDad

Setting and Managing Expectations - Mike Cohn

Sep 24, 2025
A technically successful project nearly faced failure due to unmet user expectations. Nurses grew impatient, imagining features that hadn’t yet materialized. The focus shifted to managing these rising expectations by clearly outlining deliverables. Mike Cohn reveals four essential expectations leaders should establish in agile projects, emphasizing transparency with tools like red/green light reports. This insightful discussion highlights that aligning expectations is crucial for project success.
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ANECDOTE

Successful Project Nearly Lost To Expectations

  • Mike Cohn's first Scrum project was technically successful but almost failed due to growing user expectations.
  • He spent the last three months focused on telling nurses exactly what would and would not be delivered to avoid perceived failure.
ADVICE

Explicitly Define What Will Be Delivered

  • Meet stakeholders early and state clearly what will and will not be in the delivered system.
  • Tone down unrealistic expectations to ensure the product is perceived as successful.
INSIGHT

Expectations Determine Perceived Success

  • Managing expectations is crucial when adopting or improving agility.
  • Poor expectation management can sink an otherwise successful transition or project.
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