
Agents of Scale AI Meets a $2T High-Trust Industry: How Newfront CEO Made It Work
Aug 21, 2025
Spike Lipkin, Co-founder and CEO of Newfront, transforms the traditional insurance industry through AI and software. He discusses how AI can streamline insurance processes, revealing that an AI benefits bot saves HR teams a month of work each year. Spike shares insights on keeping existing workflows, using email as their API, and why one in five unicorns trust Newfront. He also highlights the future of work focusing on delegation, stronger client relationships, and the importance of developing AI projects that deliver clear user benefits.
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Email As The New API
- Newfront found that users prefer no new workflows and just emailing an address to get completed work back.
- Agentic AI that returns finished work beats forcing people to learn new systems.
Documents Replace Structured Databases
- LLMs let Newfront read source documents directly, reducing need for structured databases.
- The document becomes the source of truth and enables faster insight extraction.
Hackathon Turned Prototypes Into Production
- A hackathon produced many prototypes and 50% shipped into production shortly after.
- Example products include Benji (Benefits Genie) and a contract-review tool that returns answers in ~20 seconds.

