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The Koerner Office - Business Ideas, Advice & Deep Dives - TKOPOD.COM
How to Start a $90K/Month Cold Email Agency. Ep #057
Aug 26, 2024
In this conversation with Sam Thompson, a growth hacker and expert in cold emailing, listeners gain insights into establishing a lucrative cold email agency. Sam unpacks his strategies for leveraging AI tools to reach millions through targeted campaigns, while also discussing how to connect with influencers for high-ticket sales without upfront costs. He shares innovative business ideas and highlights the importance of refining outreach tactics, ensuring demand before investment, and navigating the complexities of cold emailing in various industries.
42:56
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Quick takeaways
- Cold email agencies can effectively scale their outreach through automation tools and targeted strategies, catering to niche or broad audiences.
- Leveraging influencers for high-ticket products allows businesses to validate demand beforehand, minimizing financial risk and improving resource allocation.
Deep dives
The Potential of Cold Email Agencies
Cold email agencies can operate on different scales, from highly niche approaches contacting a limited number of prospects to mass emailing strategies targeting wide audiences. With advancements in technology, such as the use of multiple email accounts and automation tools, businesses can potentially send thousands of emails daily. This approach gives rise to opportunities for cold email agencies that cater to specific niches or large-scale outreach, vastly depending on the business model in place. Exploring these distinct strategies allows businesses to pivot toward a method that aligns with their target market's needs and the volume of outreach they are comfortable with.
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