Cubicle to CEO 297. The Podcast Guesting To Private Podcast Pipeline That Converts Leads 60% Faster (And Generated $45K So Far)
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May 5, 2025 
Natalie Koussa, founder of The Speak Easy, shares her transformative journey from corporate life to entrepreneurship. She reveals how she generated over $45,000 in just 90 days through a trust-first visibility funnel built on podcast guesting. Koussa emphasizes the power of storytelling over flashy presentations, highlighting how a private podcast fosters deeper client engagement and conversions. She also discusses strategic calls to action and the effectiveness of concise podcast content tailored to different audience types, prioritizing meaningful connections for sustained growth.
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Natalie's Power-Driven Journey
- Natalie left her dream job in a nonprofit to start her own business motivated by a desire for power, not just freedom.
- Her personal experience of leaving a toxic relationship inspired her mission to help clients gain "walk away money" and control in life.
Trust Over Attention Online
- The online currency has shifted from attention to trust, with clients wanting to understand your unique perspective and experiences.
- Crafting an experience that invites people to join a movement builds deeper connections and trust.
Pitch Podcasts With Tailored Angles
- Tailor each podcast pitch to the show's audience and recent topics to add a fresh and relevant angle.
- Speak on fewer, well-aligned podcasts with hosts you have rapport with to attract genuinely interested listeners.