The Online Course Show 148: 7 Figures Teaching Photography by Focusing on Transformation (Featuring Tim Shields)
Sep 22, 2020
02:24:31
Just like anything else in life, not everyone in the online course community is the same or does things the same way. And that’s a good thing, because it means I get to interview other course creators and find how they’ve achieved success - even if their approach differs in some ways than mine. Today’s guest Tim Shields is the perfect example of this, and we had a great discussion about what works for him and his business.
“You have to take the first step… Stop dreaming and start taking action.”
- Tim Shields
This episode is chock-full of interesting tidbits and inspiring stories, so I hope you enjoy tuning in!
In This Episode, We Talked About:
- (0:37) Upgrading and re-recording my course content
- (2:43) Will my course always be on ClickFunnels?
- (3:58) Expanding my team
- (9:14) Backstory for today’s interview
- (10:22) The Two Comma Club and what it means to Tim
- (13:24) Digital vs. physical products
- (16:35) How Tim found his passion and why he didn’t start sooner
- (20:02) His “origin story”
- (24:04) Where Tim’s audience came from
- (26:39) How his lead magnet works
- (28:31) The secret of successful masterclasses
- (32:20) Transformation vs. information
- (35:20) Communicating the concept of why his course is different
- (37:09) Success stories from Tim’s students
- (41: 23) Why we initially connected
- (42:26) The value of awarding students for their achievements
- (51:26) Incentives and tie-ins
- (53:07) How Tim handles his student community
- (52:10) Webinar systems and strategies
- (1:04:38) Tim’s thoughts on selling additional products beyond an online course
- (1:05:35) An aside on synergy and Tim’s work schedule
- (1:06:29) Selling something new with tangible scarcity
- (1:08:41) The circle of focus
- (1:11:39) Tim’s course offerings with multiple launch funnels
- (1:17:23) The importance of testing ideas
- (1:20:11) Tim’s right-hand man for video editing and how he uses that video content
- (1:21:57) His wife’s role in his work
- (1:23:39) The beauty of outsourcing after bootstrapping early on
- (1:25:42) Thinking about platforms, strategies, and ads
- (1:33:19) Strengths and weaknesses of popular platforms
- (1:38:47) Tim’s love/hate relationship with his email management software
- (1:41:35) His thoughts on taking action on dreams
- (1:45:33) David and I discuss Tim’s rapid success and The Two Comma Club
- (1:49:35) The importance of reaching out and building credibility
- (1:52:03) Thinking about how YouTube benefits different people differently
- (1:55:45) How my advice to course creators is evolving
- (1:57:56) The difference between information and transformation
- (2:01:51) Do music skills give people an edge in attracting the opposite sex
- (2:04:40) Thinking about how to help my students showcase their progress
- (2:06:26) Discussing Tim’s “webinar sandwich” and work schedule
- (2:08:46) Why I haven’t focused on hiring people who live near me
- (2:11:11) Simplicity and freebies
- (2:17:05) Re-recording and re-evaluating as I prepare for a re-launch
- (2:17:13) Wrapping up
That’s all for now, folks! See you on the next episode of The Online Course Show.