A Beginner's Guide to AI

Revealed: How Mohan Rao Built an AI That Reads Your Client's Mind Before They Even Know They're Unhappy

7 snips
Oct 17, 2025
Mohan Rao, co-founder of KnownWell and an AI veteran, dives into the world of predictive communication intelligence. He explains how his platform analyzes real-time client conversations to detect shifts in sentiment and prevent retention risks. The discussion covers the limitations of traditional CRM systems, the nuances of sentiment analysis across mediums, and the challenges of integrating AI within teams. Mohan emphasizes the importance of AI as a supportive tool, not just data dashboards, redefining how agencies manage client relationships.
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INSIGHT

Reading Natural Client Communications

  • KnownWell reads unstructured client communications (Slack, Zoom, email) to surface real-time signals about project health.
  • This reveals issues earlier than traditional CRM metrics, enabling proactive action.
INSIGHT

Why Services Firms Form A Barbell

  • Agencies hit a scaling ceiling around ~25–100 clients because human memory and oversight break down.
  • AI fills the middle by surfacing signals so mid-sized firms can scale without huge staffing increases.
ADVICE

Don’t Overreact To One Bad Call

  • Treat single negative interactions as noisy signals and avoid overreacting to one event.
  • Track repeated patterns because recurring issues are what drive client health down.
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