Build Your Tribe | Grow Your Business with Social Media

1 Million followers in 2026 | My *EXACT* Instagram Strategy - 867

11 snips
Jan 12, 2026
Brock Johnson shares his Instagram strategy aimed at reaching 1 million followers by 2026. He emphasizes the importance of follower engagement over sheer numbers and prioritizes three post types: shareworthy content, DM automation, and carousels. Learn about the SHARE method for creating compelling posts and why carousels may surpass Reels in performance. Brock also covers the benefits of content batching, upcycling evergreen posts, and cross-platform growth with YouTube and his podcast, while encouraging collaboration to boost reach.
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INSIGHT

Followers Matter Less, But Still Helpful

  • Followers matter less in 2026 because platforms prioritize views and interactions over raw follower counts.
  • However, becoming a follower remains the greatest predictor of someone becoming a customer.
ADVICE

Make Posts Shareworthy And Self-Explanatory

  • Create shareworthy posts that are simple, self-explanatory, and easy to send to others.
  • Use strong hooks, authentic execution, specific relatability, and entertaining delivery to boost shares.
ADVICE

Craft Short, Simple, Visual Hooks

  • Use short hooks (5–8 words) at a fifth-grade reading level and include negative words when possible.
  • Pair hooks with an attention-grabbing visual or prop to strengthen the open seconds.
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